“AR/VR Shows Signs of Advancement – and New Worries”

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Which target markets are expected to peform best for AR and VR?

Movie, TV, Live-Events, Education and Gaming are the fields which proved most disappointing as target branches for AR & VR technologies whereas manufacturing, automotive, real estate and retail give new hope. PerkinsCoie’s Survey Industry insights into the Future of AR/VR – AR/VR shows signs of Advancements  – and New Worries of March 2018 shows that gaming’s lead position has suffered … Read More

Aspirational Marketing 2.0

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Hallo Hamburg Music Boot Camp Run Invitation sponsored by Reebok as an example of alternatives to conventional celebrity endorsement marketing strategies

For years on end celebrity endorsement has been celebrated as the ultimate kick for consumer brands seeking to unleash mass desire. From Borg/ Federer & Rolex to Ronaldo & Nike the strategy was straightforward and – indeed – quite successful. It went like this: If a super star with mass appeal in sports, entertainment or whatever publicly praises the brand … Read More

3D & VR Entertainment – Nice, But a Blue Ocean it is Not

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Graph with US Demand for VR and Model wearing Oculus Go Glasses

I just learned that Zuck’s Oculus Go, which will hit the market today, may finally allow Facebook to also arrive in the hardware world. Apart from a super reduced user interface, prime visual performance and, yes, price, Oculus Go achieves what made Apple great as well: combining excellent hard & software with good and more or less mutually exclusive content … Read More

Gender Preferences in Tech Start-ups

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Gender Preferences in Tech Start-ups - Titel Blog Post

With #metoo #kalanik and #jamesdemore increasingly becoming issues of the past, well digested if not forgotten (Travis Kalanik is now CEO of #tenonehundred), there is general concern, That white male arrogance, misconduct and scant regard for women is emblematic of the global tech start-up culture, and the abovementioned debates will have produced no lasting effect on how this global tech … Read More

Start-up Cost Structure

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Start-up Cost Structure- Titel Image Blog Post

Founders Seeking Corporate Exits should not Waste their Cash on Sales & Marketing In 2011 the Startup Genome Project defined four types of internet start-up: The automizer, the social transformer, the integrator and the challenger. These types do have their value but somehow, they do not respond to my needs as an investor. One of several other keys which don’t … Read More