Angel Fallacies 3.1: Neglect of Target Market Imponderables (“Competitors”)

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Typical Angel Fallacies: Neglect Typical Angel Fallacies: Neglect of Contrarian Market Forces

“So, who are your competitors?”  Within the start-up ecosystem, this hyper trivial question is asking for a routine answer. It is one of those questions that usually does not raise any serious worry among start-ups asking for money. But it should. Because these standard responses follow a pattern which can be easily anticipated and usually is astoundingly poor. Variant 1: … Read More