Emitting publicly listed shares instead of diluting ownership by a series A financing round sounds like a very tempting way for founders to get going at early stages: Instead of having to “prove” their company’s worth to notoriously sceptical VCs and angels they would simply have to pimp their equity story and promise things that need not come to fruition. … Read More
Prognostic Fallacies
My most recent blog post dealt with fake problems (and corresponding fake solutions). Today I want to direct my “spot light” (kindly notice a dose of self-irony here) at fake reasoning and fake explanations. In today’s newsletter “Pioneers’ Breakfast” by the excellent German special interest magazine t3n the reader is invited to read an article on the allegedly inexorable surge … Read More
Startups’ Fake Problems Revisited
My post on Monday raised the contention that many pitch decks invent or magnify problems in order to make their “solutions” appear more impressive. I also stated this was an issue particularly pertaining to Germany and less so to start-ups in America, China, France or UK. My third claim was that over there, investors operate on more solid empirical foundations … Read More
Think Before You Pivot
Today I just want to quote a recent post by @andrewchen from @a16z which I really liked. It’s from an interview Andrew gave to @AdamRisman from Intercom an (ex) start-up I also truly like. The podcast can be listened to here: https://blog.intercom.com/andrew-chen-on-growth. The pivoting-passage I want to quote goes like this: “Adam: You’ve consulted with a lot of growth teams; … Read More
Problems & Solutions: Footnotes on German and American Pitch Decks
The way how start-ups are generally supposed to pitch is to present to investors an industry’s problem to which they can provide an, ideally unrivalled, sound and singular solution. There is hardly a deck which does not follow this rhetoric. And for good reason so. What is problematic though is that, in continental Europe, or, to be more precise, in … Read More
“AR/VR Shows Signs of Advancement – and New Worries”
Movie, TV, Live-Events, Education and Gaming are the fields which proved most disappointing as target branches for AR & VR technologies whereas manufacturing, automotive, real estate and retail give new hope. PerkinsCoie’s Survey Industry insights into the Future of AR/VR – AR/VR shows signs of Advancements – and New Worries of March 2018 shows that gaming’s lead position has suffered … Read More
Aspirational Marketing 2.0
For years on end celebrity endorsement has been celebrated as the ultimate kick for consumer brands seeking to unleash mass desire. From Borg/ Federer & Rolex to Ronaldo & Nike the strategy was straightforward and – indeed – quite successful. It went like this: If a super star with mass appeal in sports, entertainment or whatever publicly praises the brand … Read More
3D & VR Entertainment – Nice, But a Blue Ocean it is Not
I just learned that Zuck’s Oculus Go, which will hit the market today, may finally allow Facebook to also arrive in the hardware world. Apart from a super reduced user interface, prime visual performance and, yes, price, Oculus Go achieves what made Apple great as well: combining excellent hard & software with good and more or less mutually exclusive content … Read More