Movie, TV, Live-Events, Education and Gaming are the fields which proved most disappointing as target branches for AR & VR technologies whereas manufacturing, automotive, real estate and retail give new hope. PerkinsCoie’s Survey Industry insights into the Future of AR/VR – AR/VR shows signs of Advancements – and New Worries of March 2018 shows that gaming’s lead position has suffered … Read More
Aspirational Marketing 2.0
For years on end, celebrity endorsement has been celebrated as the ultimate kick for consumer brands seeking to unleash mass desire. From Borg/ Federer & Rolex to Ronaldo & Nike the strategy was straightforward and – indeed – quite successful. It went like this: If a superstar with mass appeal in sports, entertainment, or whatever publicly praises the brand and/or … Read More
3D & VR Entertainment – Nice, But a Blue Ocean it is Not
I just learned that Zuck’s Oculus Go, which will hit the market today, may finally allow Facebook to arrive in the hardware world. Apart from a super reduced user interface, prime visual performance, and, yes, price, Oculus Go achieves what made Apple great as well: combining excellent hardware & software with good and more or less mutually exclusive content (via … Read More
Facebook/ Cambridge Analytica: Pseudo-Pivoting and Hypocrisy at its best Window Dressing on All Sides
Okay. I really do not like social media in general or Facebook in particular. Not because of “data”. Also, not because of tax evasion, “ruthless lobbying” or quasi-monopolies. These may be serious issues, but public authorities could be active in these fields if they wanted to. What I genuinely do hate is the way social media i) corrode human thought … Read More
Gender Preferences in Tech Start-ups
With #metoo #kalanik and #jamesdemore increasingly becoming issues of the past, well digested if not forgotten (Travis Kalanik is now CEO of #tenonehundred), there is general concern, That white male arrogance, misconduct and scant regard for women is emblematic of the global tech start-up culture, and the abovementioned debates will have produced no lasting effect on how this global tech … Read More
Start-up Cost Structure
Founders Seeking Corporate Exits should not Waste their Cash on Sales & Marketing In 2011 the Startup Genome Project defined four types of internet start-up: The automizer, the social transformer, the integrator and the challenger. These types do have their value but somehow, they do not respond to my needs as an investor. One of several other keys which don’t … Read More